Students online purchasing behavior in Malaysia: understanding online shopping attitude

Students online purchasing behavior in Malaysia: understanding online shopping attitude

Studies examining the factors that affect the online purchasing behavior of consumers are rare, despite the prospective advance of e-commerce in Malaysia. The present study examines particular factors that influence the attitude of potential consumers to purchase online by using the attributes from...

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Bibliographic Details
Main Authors: Zendehdel, Marzieh, Paim, Laily, Osman, Syuhaily
Format: Article
Language:English
Published: Cogent OA 2015
Online Access:http://psasir.upm.edu.my/id/eprint/46409/
http://psasir.upm.edu.my/id/eprint/46409/1/Students%20online%20purchasing%20behavior%20in%20Malaysia%20understanding%20online%20shopping%20attitude.pdf

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