Students online purchasing behavior in Malaysia: understanding online shopping attitude
Studies examining the factors that affect the online purchasing behavior of consumers are rare, despite the prospective advance of e-commerce in Malaysia. The present study examines particular factors that influence the attitude of potential consumers to purchase online by using the attributes from...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogent OA
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/46409/ http://psasir.upm.edu.my/id/eprint/46409/1/Students%20online%20purchasing%20behavior%20in%20Malaysia%20understanding%20online%20shopping%20attitude.pdf |
| _version_ | 1848850654321180672 |
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| author | Zendehdel, Marzieh Paim, Laily Osman, Syuhaily |
| author_facet | Zendehdel, Marzieh Paim, Laily Osman, Syuhaily |
| author_sort | Zendehdel, Marzieh |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Studies examining the factors that affect the online purchasing behavior of consumers are rare, despite the prospective advance of e-commerce in Malaysia. The present study examines particular factors that influence the attitude of potential consumers to purchase online by using the attributes from the diffusion of innovations theory of Rogers, the attribute of perception of risk, and the subjective norms toward online purchasing. Consumers’ perceived risks of online shopping have become a vital subject in research because they directly influence users’ attitude toward online purchasing. The structural equation modeling method was used to analyze the data gathered on students using e-commerce, and, thus, to validate the model. According to the results, consumers’ attitude toward online purchasing affects the intention toward online purchasing. The other influential factors are compatibility, relative advantage, and subjective norm. |
| first_indexed | 2025-11-15T10:09:43Z |
| format | Article |
| id | upm-46409 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:09:43Z |
| publishDate | 2015 |
| publisher | Cogent OA |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-464092018-02-27T08:35:53Z http://psasir.upm.edu.my/id/eprint/46409/ Students online purchasing behavior in Malaysia: understanding online shopping attitude Zendehdel, Marzieh Paim, Laily Osman, Syuhaily Studies examining the factors that affect the online purchasing behavior of consumers are rare, despite the prospective advance of e-commerce in Malaysia. The present study examines particular factors that influence the attitude of potential consumers to purchase online by using the attributes from the diffusion of innovations theory of Rogers, the attribute of perception of risk, and the subjective norms toward online purchasing. Consumers’ perceived risks of online shopping have become a vital subject in research because they directly influence users’ attitude toward online purchasing. The structural equation modeling method was used to analyze the data gathered on students using e-commerce, and, thus, to validate the model. According to the results, consumers’ attitude toward online purchasing affects the intention toward online purchasing. The other influential factors are compatibility, relative advantage, and subjective norm. Cogent OA 2015 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/46409/1/Students%20online%20purchasing%20behavior%20in%20Malaysia%20understanding%20online%20shopping%20attitude.pdf Zendehdel, Marzieh and Paim, Laily and Osman, Syuhaily (2015) Students online purchasing behavior in Malaysia: understanding online shopping attitude. Cogent Business & Management, 2. art. no. 1078428. pp. 1-13. ISSN ESSN: 2331-1975 http://cogentoa.tandfonline.com/journal/oabm20 10.1080/23311975.2015.1078428 |
| spellingShingle | Zendehdel, Marzieh Paim, Laily Osman, Syuhaily Students online purchasing behavior in Malaysia: understanding online shopping attitude |
| title | Students online purchasing behavior in Malaysia: understanding online shopping attitude |
| title_full | Students online purchasing behavior in Malaysia: understanding online shopping attitude |
| title_fullStr | Students online purchasing behavior in Malaysia: understanding online shopping attitude |
| title_full_unstemmed | Students online purchasing behavior in Malaysia: understanding online shopping attitude |
| title_short | Students online purchasing behavior in Malaysia: understanding online shopping attitude |
| title_sort | students online purchasing behavior in malaysia: understanding online shopping attitude |
| url | http://psasir.upm.edu.my/id/eprint/46409/ http://psasir.upm.edu.my/id/eprint/46409/ http://psasir.upm.edu.my/id/eprint/46409/ http://psasir.upm.edu.my/id/eprint/46409/1/Students%20online%20purchasing%20behavior%20in%20Malaysia%20understanding%20online%20shopping%20attitude.pdf |