Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia
Functional foods represent one of the most interesting areas of research and innovation in the food industry. There are commercialized functional products in Malaysian market presently. Although the consumption of functional foods is increasing, relatively little is known about how consumers...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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International Association of Computer Science and Information Technology Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/46319/ http://psasir.upm.edu.my/id/eprint/46319/1/Socio-demographic%20profile%20in%20purchasing%20natural%20and%20synthetic%20functional%20foods%20in%20Malaysia.pdf |
| _version_ | 1848850637524041728 |
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| author | Phuah, K. T. Rezai, Golnaz Mohamed, Zainal Abidin Shamsudin, Mad Nasir |
| author_facet | Phuah, K. T. Rezai, Golnaz Mohamed, Zainal Abidin Shamsudin, Mad Nasir |
| author_sort | Phuah, K. T. |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Functional foods represent one of the most interesting areas of research and innovation in the food industry. There are commercialized functional products in Malaysian market presently. Although the consumption of functional foods is increasing, relatively little is known about how consumers perceive these products and their buying frequency towards natural and synthetic functional foods in Malaysia. Therefore, the purpose of this study is to determine the relationship between socio-demographic variables and consumers’ knowledge and buying frequency towards Natural
and synthetic functional foods. Systematic random sampling
was used in this study and 2004 households are interview by
using structure questionnaire in Malaysia. Descriptive analysis and chi-square analysis were used in this study. The result shows that education level, area, income level, age and child under 18 years old have significant relationship with their knowledge to differentiate natural and synthetic functional foods.Moreover, the result also shows that marital status, area, education level, household size, age, income level and child under 18 years old have significant relationship with their purchasing behavior towards functional foods. |
| first_indexed | 2025-11-15T10:09:27Z |
| format | Article |
| id | upm-46319 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:09:27Z |
| publishDate | 2015 |
| publisher | International Association of Computer Science and Information Technology Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-463192018-04-27T04:29:09Z http://psasir.upm.edu.my/id/eprint/46319/ Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia Phuah, K. T. Rezai, Golnaz Mohamed, Zainal Abidin Shamsudin, Mad Nasir Functional foods represent one of the most interesting areas of research and innovation in the food industry. There are commercialized functional products in Malaysian market presently. Although the consumption of functional foods is increasing, relatively little is known about how consumers perceive these products and their buying frequency towards natural and synthetic functional foods in Malaysia. Therefore, the purpose of this study is to determine the relationship between socio-demographic variables and consumers’ knowledge and buying frequency towards Natural and synthetic functional foods. Systematic random sampling was used in this study and 2004 households are interview by using structure questionnaire in Malaysia. Descriptive analysis and chi-square analysis were used in this study. The result shows that education level, area, income level, age and child under 18 years old have significant relationship with their knowledge to differentiate natural and synthetic functional foods.Moreover, the result also shows that marital status, area, education level, household size, age, income level and child under 18 years old have significant relationship with their purchasing behavior towards functional foods. International Association of Computer Science and Information Technology Press 2015-07 Article NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/46319/1/Socio-demographic%20profile%20in%20purchasing%20natural%20and%20synthetic%20functional%20foods%20in%20Malaysia.pdf Phuah, K. T. and Rezai, Golnaz and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir (2015) Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia. International Journal of Social Science and Humanity, 5 (7). pp. 604-607. ISSN 2010-3646 http://www.ijssh.org/ 10.7763/IJSSH.2015.V5.525 |
| spellingShingle | Phuah, K. T. Rezai, Golnaz Mohamed, Zainal Abidin Shamsudin, Mad Nasir Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia |
| title | Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia |
| title_full | Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia |
| title_fullStr | Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia |
| title_full_unstemmed | Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia |
| title_short | Socio-demographic profile in purchasing natural and synthetic functional foods in Malaysia |
| title_sort | socio-demographic profile in purchasing natural and synthetic functional foods in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/46319/ http://psasir.upm.edu.my/id/eprint/46319/ http://psasir.upm.edu.my/id/eprint/46319/ http://psasir.upm.edu.my/id/eprint/46319/1/Socio-demographic%20profile%20in%20purchasing%20natural%20and%20synthetic%20functional%20foods%20in%20Malaysia.pdf |