Psychographics segmentation in Mulu National Park

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Psychographics segmentation in Mulu National Park

Market segmentation is a crucial tool in ecotourism, which is used to identify and categorise the tourists. This paper describes the profile of tourists to Mulu National Park (MNP) based on the types of psychographic segmentation (activities, interest and opinion) in ecotourism. In general, the purp...

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Bibliographic Details
Main Authors:	Samdin, Zaiton, Abdul Aziz, Yuhanis
Format:	Article
Language:	English
Published:	IDOSI Publications 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/46040/ http://psasir.upm.edu.my/id/eprint/46040/1/Psychographics%20segmentation%20in%20Mulu%20National%20Park.pdf

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