Psychographics segmentation in Mulu National Park
Market segmentation is a crucial tool in ecotourism, which is used to identify and categorise the tourists. This paper describes the profile of tourists to Mulu National Park (MNP) based on the types of psychographic segmentation (activities, interest and opinion) in ecotourism. In general, the purp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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IDOSI Publications
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/46040/ http://psasir.upm.edu.my/id/eprint/46040/1/Psychographics%20segmentation%20in%20Mulu%20National%20Park.pdf |
| _version_ | 1848850583227727872 |
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| author | Samdin, Zaiton Abdul Aziz, Yuhanis |
| author_facet | Samdin, Zaiton Abdul Aziz, Yuhanis |
| author_sort | Samdin, Zaiton |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Market segmentation is a crucial tool in ecotourism, which is used to identify and categorise the tourists. This paper describes the profile of tourists to Mulu National Park (MNP) based on the types of psychographic segmentation (activities, interest and opinion) in ecotourism. In general, the purpose of this paper is to present affective segmentation of tourists to MNP. It was found that tourists in MNP are heterogeneous which indicated that tourists’ characteristics are diverse in many aspects. Tourists with different background and characteristic of age, gender, level of income and education level are different in their preferences and taste. The result discusses several implications of market segmentation for nature tourism product promotion, development and marketing strategy. |
| first_indexed | 2025-11-15T10:08:36Z |
| format | Article |
| id | upm-46040 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:08:36Z |
| publishDate | 2015 |
| publisher | IDOSI Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-460402022-03-28T08:10:34Z http://psasir.upm.edu.my/id/eprint/46040/ Psychographics segmentation in Mulu National Park Samdin, Zaiton Abdul Aziz, Yuhanis Market segmentation is a crucial tool in ecotourism, which is used to identify and categorise the tourists. This paper describes the profile of tourists to Mulu National Park (MNP) based on the types of psychographic segmentation (activities, interest and opinion) in ecotourism. In general, the purpose of this paper is to present affective segmentation of tourists to MNP. It was found that tourists in MNP are heterogeneous which indicated that tourists’ characteristics are diverse in many aspects. Tourists with different background and characteristic of age, gender, level of income and education level are different in their preferences and taste. The result discusses several implications of market segmentation for nature tourism product promotion, development and marketing strategy. IDOSI Publications 2015 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/46040/1/Psychographics%20segmentation%20in%20Mulu%20National%20Park.pdf Samdin, Zaiton and Abdul Aziz, Yuhanis (2015) Psychographics segmentation in Mulu National Park. American-Eurasian Journal Agriculture and Environment Science, 15. pp. 46-51. ISSN 1818-6769; ESSN:1990-4053 https://www.idosi.org/aejaes/aejaes15(tesms)15.htm 10.5829/idosi.aejaes.2015.15.s.207 |
| spellingShingle | Samdin, Zaiton Abdul Aziz, Yuhanis Psychographics segmentation in Mulu National Park |
| title | Psychographics segmentation in Mulu National Park |
| title_full | Psychographics segmentation in Mulu National Park |
| title_fullStr | Psychographics segmentation in Mulu National Park |
| title_full_unstemmed | Psychographics segmentation in Mulu National Park |
| title_short | Psychographics segmentation in Mulu National Park |
| title_sort | psychographics segmentation in mulu national park |
| url | http://psasir.upm.edu.my/id/eprint/46040/ http://psasir.upm.edu.my/id/eprint/46040/ http://psasir.upm.edu.my/id/eprint/46040/ http://psasir.upm.edu.my/id/eprint/46040/1/Psychographics%20segmentation%20in%20Mulu%20National%20Park.pdf |