Predicting & explaining intention to adopt green concepts among housing developers

This study aimed to determine the factors that predict the behavioral intentions to adopt green concepts among housing developers using the TPB model. This study adopted quantitative approach with a complementary qualitative data collection procedure. A total of 87 cases were collected from question...

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Main Authors: Lau, Jasmine, Hashim, Ahmad Hariza, Abu Samah, Asnarulkhadi
Format: Article
Language:English
Published: Bridge Center 2015
Online Access:http://psasir.upm.edu.my/id/eprint/45925/
http://psasir.upm.edu.my/id/eprint/45925/1/Predicting%20%26%20explaining%20intention%20to%20adopt%20green%20concepts%20among%20housing%20developers.pdf
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author Lau, Jasmine
Hashim, Ahmad Hariza
Abu Samah, Asnarulkhadi
author_facet Lau, Jasmine
Hashim, Ahmad Hariza
Abu Samah, Asnarulkhadi
author_sort Lau, Jasmine
building UPM Institutional Repository
collection Online Access
description This study aimed to determine the factors that predict the behavioral intentions to adopt green concepts among housing developers using the TPB model. This study adopted quantitative approach with a complementary qualitative data collection procedure. A total of 87 cases were collected from questionnaire survey. Correlation analysis showed that intention to adopt green concept was correlated most strongly with PBC (r = .713, p < .01) and subjective norm (r = .606, p < .01) and less strongly with attitude (r = .584, p < .01). Regression model was statistically significant, F(3, 83) = 57.11, p < .001, and accounted for approximately 67% of the variance of intention to adopt green concepts (R2 = .67). PBC was found to be the best predictor (β = .45, p < .001), followed by subjective norm (β = .34, p < .001) and attitudes (β = .25, p < .01). Conclusion and limitation of this study were also discussed.
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spelling upm-459252022-07-07T02:14:51Z http://psasir.upm.edu.my/id/eprint/45925/ Predicting & explaining intention to adopt green concepts among housing developers Lau, Jasmine Hashim, Ahmad Hariza Abu Samah, Asnarulkhadi This study aimed to determine the factors that predict the behavioral intentions to adopt green concepts among housing developers using the TPB model. This study adopted quantitative approach with a complementary qualitative data collection procedure. A total of 87 cases were collected from questionnaire survey. Correlation analysis showed that intention to adopt green concept was correlated most strongly with PBC (r = .713, p < .01) and subjective norm (r = .606, p < .01) and less strongly with attitude (r = .584, p < .01). Regression model was statistically significant, F(3, 83) = 57.11, p < .001, and accounted for approximately 67% of the variance of intention to adopt green concepts (R2 = .67). PBC was found to be the best predictor (β = .45, p < .001), followed by subjective norm (β = .34, p < .001) and attitudes (β = .25, p < .01). Conclusion and limitation of this study were also discussed. Bridge Center 2015-09 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/45925/1/Predicting%20%26%20explaining%20intention%20to%20adopt%20green%20concepts%20among%20housing%20developers.pdf Lau, Jasmine and Hashim, Ahmad Hariza and Abu Samah, Asnarulkhadi (2015) Predicting & explaining intention to adopt green concepts among housing developers. European Academic Research, 3 (6). pp. 6710-6724. ISSN 2286-4822 https://euacademic.org/PastIssueList.aspx?artid=31
spellingShingle Lau, Jasmine
Hashim, Ahmad Hariza
Abu Samah, Asnarulkhadi
Predicting & explaining intention to adopt green concepts among housing developers
title Predicting & explaining intention to adopt green concepts among housing developers
title_full Predicting & explaining intention to adopt green concepts among housing developers
title_fullStr Predicting & explaining intention to adopt green concepts among housing developers
title_full_unstemmed Predicting & explaining intention to adopt green concepts among housing developers
title_short Predicting & explaining intention to adopt green concepts among housing developers
title_sort predicting & explaining intention to adopt green concepts among housing developers
url http://psasir.upm.edu.my/id/eprint/45925/
http://psasir.upm.edu.my/id/eprint/45925/
http://psasir.upm.edu.my/id/eprint/45925/1/Predicting%20%26%20explaining%20intention%20to%20adopt%20green%20concepts%20among%20housing%20developers.pdf