Perceived value and perceived usefulness of halal labeling: the role of religion and culture

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Perceived value and perceived usefulness of halal labeling: the role of religion and culture

This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and intent to patronize stores using data from 10 in-depth interviews and 303 self-administered questionnaires among British Muslims. Factor anal...

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Bibliographic Details
Main Authors:	Jamal, Ahmad, Sharifuddin, Juwaidah
Format:	Article
Language:	English
Published:	Elsevier 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/45799/ http://psasir.upm.edu.my/id/eprint/45799/1/HALAL.pdf

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