Perceived value and perceived usefulness of halal labeling: the role of religion and culture
This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and intent to patronize stores using data from 10 in-depth interviews and 303 self-administered questionnaires among British Muslims. Factor anal...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/45799/ http://psasir.upm.edu.my/id/eprint/45799/1/HALAL.pdf |
| _version_ | 1848850539389911040 |
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| author | Jamal, Ahmad Sharifuddin, Juwaidah |
| author_facet | Jamal, Ahmad Sharifuddin, Juwaidah |
| author_sort | Jamal, Ahmad |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and intent to patronize stores using data from 10 in-depth interviews and 303 self-administered questionnaires among British Muslims. Factor analysis and hierarchical multiple regression are used for data analysis. The results show that perceived usefulness, vertical collectivism, horizontal collectivism and religiosity predict a significant amount of variance in both types of intention. Specifically, perceived usefulness, vertical collectivism and religiosity have a positive relationship with intentions. Horizontal collectivism associates negatively with intentions. Religiosity moderates the relationships between horizontal collectivism and intentions. Perceived value associates positively only with intentions to patronize stores and religiosity moderates this link. The study is the first to emphasize the need to develop halal labeling to enhance the shopping experiences of British Muslims. |
| first_indexed | 2025-11-15T10:07:54Z |
| format | Article |
| id | upm-45799 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:07:54Z |
| publishDate | 2015 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-457992021-04-30T09:21:08Z http://psasir.upm.edu.my/id/eprint/45799/ Perceived value and perceived usefulness of halal labeling: the role of religion and culture Jamal, Ahmad Sharifuddin, Juwaidah This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and intent to patronize stores using data from 10 in-depth interviews and 303 self-administered questionnaires among British Muslims. Factor analysis and hierarchical multiple regression are used for data analysis. The results show that perceived usefulness, vertical collectivism, horizontal collectivism and religiosity predict a significant amount of variance in both types of intention. Specifically, perceived usefulness, vertical collectivism and religiosity have a positive relationship with intentions. Horizontal collectivism associates negatively with intentions. Religiosity moderates the relationships between horizontal collectivism and intentions. Perceived value associates positively only with intentions to patronize stores and religiosity moderates this link. The study is the first to emphasize the need to develop halal labeling to enhance the shopping experiences of British Muslims. Elsevier 2015-05 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/45799/1/HALAL.pdf Jamal, Ahmad and Sharifuddin, Juwaidah (2015) Perceived value and perceived usefulness of halal labeling: the role of religion and culture. Journal of Business Research, 68 (5). pp. 933-941. ISSN 0148-2963; ESSN: 1873-7978 https://www.sciencedirect.com/science/article/pii/S0148296314003038 10.1016/j.jbusres.2014.09.020 |
| spellingShingle | Jamal, Ahmad Sharifuddin, Juwaidah Perceived value and perceived usefulness of halal labeling: the role of religion and culture |
| title | Perceived value and perceived usefulness of halal labeling: the role of religion and culture |
| title_full | Perceived value and perceived usefulness of halal labeling: the role of religion and culture |
| title_fullStr | Perceived value and perceived usefulness of halal labeling: the role of religion and culture |
| title_full_unstemmed | Perceived value and perceived usefulness of halal labeling: the role of religion and culture |
| title_short | Perceived value and perceived usefulness of halal labeling: the role of religion and culture |
| title_sort | perceived value and perceived usefulness of halal labeling: the role of religion and culture |
| url | http://psasir.upm.edu.my/id/eprint/45799/ http://psasir.upm.edu.my/id/eprint/45799/ http://psasir.upm.edu.my/id/eprint/45799/ http://psasir.upm.edu.my/id/eprint/45799/1/HALAL.pdf |