Impacts of cruise service quality and price on vacationers cruise experience: moderating role of price sensitivity

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Impacts of cruise service quality and price on vacationers cruise experience: moderating role of price sensitivity

In view of the increased interest in cruise vacations and limited study on cruises, the purpose of this study was to shed light on an understanding of cruise vacationers’ evaluations of onboard experiences with cruise lines in North America and their loyalty-formation process. The empirical results...

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Bibliographic Details
Main Authors:	Chua, Bee Lia, Sanghyeop, Lee, Ben, Goh, Heesup, Han
Format:	Article
Language:	English
Published:	Elsevier 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/45067/ http://psasir.upm.edu.my/id/eprint/45067/1/CRUISE.pdf

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