The effect of sociocultural identities on study destination choice

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The effect of sociocultural identities on study destination choice

There are very few studies that consider the relationship between sociocultural identities and tourists’ destination choices, in which almost none focusing on the education tourism context. The objective of this research was to examine the effect of national identity, consumer cosmopolitanism and co...

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Bibliographic Details
Main Authors:	Hendriana, Evelyn, Awang, Khairil Wahidin, Raja Yusof, Raja Nerina, Bojei, Jamil
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/44850/ http://psasir.upm.edu.my/id/eprint/44850/1/38%20JSSH%28S%29-1178-2019.pdf

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