The effect of sociocultural identities on study destination choice
There are very few studies that consider the relationship between sociocultural identities and tourists’ destination choices, in which almost none focusing on the education tourism context. The objective of this research was to examine the effect of national identity, consumer cosmopolitanism and co...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/44850/ http://psasir.upm.edu.my/id/eprint/44850/1/38%20JSSH%28S%29-1178-2019.pdf |
| _version_ | 1848850464232177664 |
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| author | Hendriana, Evelyn Awang, Khairil Wahidin Raja Yusof, Raja Nerina Bojei, Jamil |
| author_facet | Hendriana, Evelyn Awang, Khairil Wahidin Raja Yusof, Raja Nerina Bojei, Jamil |
| author_sort | Hendriana, Evelyn |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | There are very few studies that consider the relationship between sociocultural identities and tourists’ destination choices, in which almost none focusing on the education tourism context. The objective of this research was to examine the effect of national identity, consumer cosmopolitanism and consumer ethnocentrism on international study destination choice. One hundred and twenty questionnaires were distributed to final year high school students, with a usable response rate of 75.83%. The data were analysed using partial least square-structural equation modelling (PLS-SEM). The study found a significant positive effect of consumer cosmopolitanism on students’ intention to study in Australia based on their perceived image of the destination and institutions. Contrary to the proposed hypothesis, national identity had a significant positive effect on the destination image of Australia. |
| first_indexed | 2025-11-15T10:06:42Z |
| format | Article |
| id | upm-44850 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:06:42Z |
| publishDate | 2020 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-448502020-08-04T02:37:25Z http://psasir.upm.edu.my/id/eprint/44850/ The effect of sociocultural identities on study destination choice Hendriana, Evelyn Awang, Khairil Wahidin Raja Yusof, Raja Nerina Bojei, Jamil There are very few studies that consider the relationship between sociocultural identities and tourists’ destination choices, in which almost none focusing on the education tourism context. The objective of this research was to examine the effect of national identity, consumer cosmopolitanism and consumer ethnocentrism on international study destination choice. One hundred and twenty questionnaires were distributed to final year high school students, with a usable response rate of 75.83%. The data were analysed using partial least square-structural equation modelling (PLS-SEM). The study found a significant positive effect of consumer cosmopolitanism on students’ intention to study in Australia based on their perceived image of the destination and institutions. Contrary to the proposed hypothesis, national identity had a significant positive effect on the destination image of Australia. Universiti Putra Malaysia Press 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/44850/1/38%20JSSH%28S%29-1178-2019.pdf Hendriana, Evelyn and Awang, Khairil Wahidin and Raja Yusof, Raja Nerina and Bojei, Jamil (2020) The effect of sociocultural identities on study destination choice. Pertanika Journal of Social Sciences & Humanities, 28 (2). pp. 1387-1400. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2028%20(2)%20Jun.%202020/38%20JSSH(S)-1178-2019.pdf |
| spellingShingle | Hendriana, Evelyn Awang, Khairil Wahidin Raja Yusof, Raja Nerina Bojei, Jamil The effect of sociocultural identities on study destination choice |
| title | The effect of sociocultural identities on study destination choice |
| title_full | The effect of sociocultural identities on study destination choice |
| title_fullStr | The effect of sociocultural identities on study destination choice |
| title_full_unstemmed | The effect of sociocultural identities on study destination choice |
| title_short | The effect of sociocultural identities on study destination choice |
| title_sort | effect of sociocultural identities on study destination choice |
| url | http://psasir.upm.edu.my/id/eprint/44850/ http://psasir.upm.edu.my/id/eprint/44850/ http://psasir.upm.edu.my/id/eprint/44850/1/38%20JSSH%28S%29-1178-2019.pdf |