Friend recommendation based on the Luscher color theory: Twitter use case

At the area of information technology, social networks are becoming an unavoidable part of the Internet usage, due to their facilities for users as well as the benefits to the providers. However, the popularity and thereby, the success of social networks depends highly on number of the network membe...

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Main Authors: Tajbakhsh, Mir Saman, Aghababa, Mohammad Pourmahmood, Solouk, Vahid, Moghanjoughi, Ayyoub Akbari
Format: Conference or Workshop Item
Language:English
Published: IEEE 2013
Online Access:http://psasir.upm.edu.my/id/eprint/44824/
http://psasir.upm.edu.my/id/eprint/44824/1/Friend%20recommendation%20based%20on%20the%20Luscher%20color%20theory%20Twitter%20use%20case.pdf
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author Tajbakhsh, Mir Saman
Aghababa, Mohammad Pourmahmood
Solouk, Vahid
Moghanjoughi, Ayyoub Akbari
author_facet Tajbakhsh, Mir Saman
Aghababa, Mohammad Pourmahmood
Solouk, Vahid
Moghanjoughi, Ayyoub Akbari
author_sort Tajbakhsh, Mir Saman
building UPM Institutional Repository
collection Online Access
description At the area of information technology, social networks are becoming an unavoidable part of the Internet usage, due to their facilities for users as well as the benefits to the providers. However, the popularity and thereby, the success of social networks depends highly on number of the network members. This in turn, depends on considerations for several criteria such as networking and number of networks. On the other hand, it is believed that suggestion of appropriate friends to members performed by an effective recommender system can lead to suitable content ranking and consequently, impact the growth of the network in significant sense. The current paper introduces a novel method of recommending celebrities in a social network based on genetic algorithm and the concept of color psychology. The proposed method is applied to Twitter social network as case study, through which the cost function of the user is first optimized to achieve the ideal weights, and the celebrities are then ranked based on the specified parameters as follower and following counts, background color and description. The system is tested using real data of celebrities and number of 100 users with identical parameters. The results evidence the closest recommendation in terms of affordable recommendation error rates as low as 7.6% based on the psychological data validation.
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format Conference or Workshop Item
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institution Universiti Putra Malaysia
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language English
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publishDate 2013
publisher IEEE
recordtype eprints
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spelling upm-448242020-08-04T02:36:46Z http://psasir.upm.edu.my/id/eprint/44824/ Friend recommendation based on the Luscher color theory: Twitter use case Tajbakhsh, Mir Saman Aghababa, Mohammad Pourmahmood Solouk, Vahid Moghanjoughi, Ayyoub Akbari At the area of information technology, social networks are becoming an unavoidable part of the Internet usage, due to their facilities for users as well as the benefits to the providers. However, the popularity and thereby, the success of social networks depends highly on number of the network members. This in turn, depends on considerations for several criteria such as networking and number of networks. On the other hand, it is believed that suggestion of appropriate friends to members performed by an effective recommender system can lead to suitable content ranking and consequently, impact the growth of the network in significant sense. The current paper introduces a novel method of recommending celebrities in a social network based on genetic algorithm and the concept of color psychology. The proposed method is applied to Twitter social network as case study, through which the cost function of the user is first optimized to achieve the ideal weights, and the celebrities are then ranked based on the specified parameters as follower and following counts, background color and description. The system is tested using real data of celebrities and number of 100 users with identical parameters. The results evidence the closest recommendation in terms of affordable recommendation error rates as low as 7.6% based on the psychological data validation. IEEE 2013 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/44824/1/Friend%20recommendation%20based%20on%20the%20Luscher%20color%20theory%20Twitter%20use%20case.pdf Tajbakhsh, Mir Saman and Aghababa, Mohammad Pourmahmood and Solouk, Vahid and Moghanjoughi, Ayyoub Akbari (2013) Friend recommendation based on the Luscher color theory: Twitter use case. In: 2013 IEEE 11th Malaysia International Conference on Communications (MICC), 26-28 Nov. 2013, Kuala Lumpur, Malaysia. (pp. 217-221). 10.1109/MICC.2013.6805828
spellingShingle Tajbakhsh, Mir Saman
Aghababa, Mohammad Pourmahmood
Solouk, Vahid
Moghanjoughi, Ayyoub Akbari
Friend recommendation based on the Luscher color theory: Twitter use case
title Friend recommendation based on the Luscher color theory: Twitter use case
title_full Friend recommendation based on the Luscher color theory: Twitter use case
title_fullStr Friend recommendation based on the Luscher color theory: Twitter use case
title_full_unstemmed Friend recommendation based on the Luscher color theory: Twitter use case
title_short Friend recommendation based on the Luscher color theory: Twitter use case
title_sort friend recommendation based on the luscher color theory: twitter use case
url http://psasir.upm.edu.my/id/eprint/44824/
http://psasir.upm.edu.my/id/eprint/44824/
http://psasir.upm.edu.my/id/eprint/44824/1/Friend%20recommendation%20based%20on%20the%20Luscher%20color%20theory%20Twitter%20use%20case.pdf