Relationships between Malaysian food image, tourist satisfaction and behavioural intention

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Relationships between Malaysian food image, tourist satisfaction and behavioural intention

This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective depart...

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Bibliographic Details
Main Authors:	Leong, Quee Ling, Abdul Karim, Muhammad Shahrim, Othman, Mohhidin, Mohd Adzahan, Noranizan, Ramachandran, Sridar
Format:	Article
Language:	English
Published:	IDOSI Publications 2010
Online Access:	http://psasir.upm.edu.my/id/eprint/44486/ http://psasir.upm.edu.my/id/eprint/44486/1/Relationships%20between%20Malaysian%20food%20image%2C%20tourist%20satisfaction%20and%20behavioural%20intention.pdf

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