Discriminant analysis of antecedents of customer retention in Malaysian retailing

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Discriminant analysis of antecedents of customer retention in Malaysian retailing

This article examines the applied dimensions of relationship marketing, namely, customer service, loyalty/rewards programs, personalization, customization, and brand/store community with different customer retention levels in three retail stores in Malaysia. The relationship between customer service...

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Bibliographic Details
Main Authors:	Julian, Craig C., Ahmed, Zafar U., Che Wel, Che Aniza, Bojei, Jamil
Format:	Article
Published:	Taylor & Francis 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/44364/

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