Improving UX problem solution through divergent and convergent design thinking in UX journey

Design solves the problem because the design positively correlates with performance improvement and simplifies some problems. Design thinking is a formal solution that solves problems creatively to increase product innovation. Frequently, to create solutions, developers will see from the perspective...

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Main Authors: Kusuma, Wahyu Andhyka, Jantan, Azrul Hazri, Mohd Norowi, Noris, Admodisastro, Novia Indriaty
Format: Conference or Workshop Item
Published: IEEE 2023
Online Access:http://psasir.upm.edu.my/id/eprint/44344/
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author Kusuma, Wahyu Andhyka
Jantan, Azrul Hazri
Mohd Norowi, Noris
Admodisastro, Novia Indriaty
author_facet Kusuma, Wahyu Andhyka
Jantan, Azrul Hazri
Mohd Norowi, Noris
Admodisastro, Novia Indriaty
author_sort Kusuma, Wahyu Andhyka
building UPM Institutional Repository
collection Online Access
description Design solves the problem because the design positively correlates with performance improvement and simplifies some problems. Design thinking is a formal solution that solves problems creatively to increase product innovation. Frequently, to create solutions, developers will see from the perspective of products that are already on the market or use the latest technology to create design solutions; however, design thinking is a solution that uses the creativity of developers to create opportunities based on creativity from what already exists and can imagine the novelty of the product. The contradiction between solution and direction innovation emphasizes that both require variant design thinking practices. This research investigates several issues (i) the relationship between design thinking practices and constructs a value from a problem, and (ii) how to increase the value of this relationship to be moderated when the goal is determined to be solution innovation or direction innovation. This research contributes to providing increased value from the relationship between solution innovation and direction innovation according to the context of the problems faced. Moreover, developers can determine creative solutions that have value from a problem. By involving 137 freelance developers, researchers succeeded in proving that the UX Journey, a flexible design thinking-inspired model, can show that there is a positive relationship between the practice of user need elicitation and the value generated through design thinking is stronger for solution innovation than for direction innovation, with an average value of the solution is one (0.9136).
first_indexed 2025-11-15T10:06:10Z
format Conference or Workshop Item
id upm-44344
institution Universiti Putra Malaysia
institution_category Local University
last_indexed 2025-11-15T10:06:10Z
publishDate 2023
publisher IEEE
recordtype eprints
repository_type Digital Repository
spelling upm-443442023-12-25T12:16:34Z http://psasir.upm.edu.my/id/eprint/44344/ Improving UX problem solution through divergent and convergent design thinking in UX journey Kusuma, Wahyu Andhyka Jantan, Azrul Hazri Mohd Norowi, Noris Admodisastro, Novia Indriaty Design solves the problem because the design positively correlates with performance improvement and simplifies some problems. Design thinking is a formal solution that solves problems creatively to increase product innovation. Frequently, to create solutions, developers will see from the perspective of products that are already on the market or use the latest technology to create design solutions; however, design thinking is a solution that uses the creativity of developers to create opportunities based on creativity from what already exists and can imagine the novelty of the product. The contradiction between solution and direction innovation emphasizes that both require variant design thinking practices. This research investigates several issues (i) the relationship between design thinking practices and constructs a value from a problem, and (ii) how to increase the value of this relationship to be moderated when the goal is determined to be solution innovation or direction innovation. This research contributes to providing increased value from the relationship between solution innovation and direction innovation according to the context of the problems faced. Moreover, developers can determine creative solutions that have value from a problem. By involving 137 freelance developers, researchers succeeded in proving that the UX Journey, a flexible design thinking-inspired model, can show that there is a positive relationship between the practice of user need elicitation and the value generated through design thinking is stronger for solution innovation than for direction innovation, with an average value of the solution is one (0.9136). IEEE 2023 Conference or Workshop Item PeerReviewed Kusuma, Wahyu Andhyka and Jantan, Azrul Hazri and Mohd Norowi, Noris and Admodisastro, Novia Indriaty (2023) Improving UX problem solution through divergent and convergent design thinking in UX journey. In: 2023 11th International Conference on Information and Communication Technology (ICoICT), 23-24 Aug. 2023, Melaka, Malaysia. (pp. 68-73). https://ieeexplore.ieee.org/document/10262801 10.1109/ICoICT58202.2023.10262801
spellingShingle Kusuma, Wahyu Andhyka
Jantan, Azrul Hazri
Mohd Norowi, Noris
Admodisastro, Novia Indriaty
Improving UX problem solution through divergent and convergent design thinking in UX journey
title Improving UX problem solution through divergent and convergent design thinking in UX journey
title_full Improving UX problem solution through divergent and convergent design thinking in UX journey
title_fullStr Improving UX problem solution through divergent and convergent design thinking in UX journey
title_full_unstemmed Improving UX problem solution through divergent and convergent design thinking in UX journey
title_short Improving UX problem solution through divergent and convergent design thinking in UX journey
title_sort improving ux problem solution through divergent and convergent design thinking in ux journey
url http://psasir.upm.edu.my/id/eprint/44344/
http://psasir.upm.edu.my/id/eprint/44344/
http://psasir.upm.edu.my/id/eprint/44344/