Application of Leiper's tourist attraction system to small-scale sport event tourism in Malaysia

There is a lack of literature on sport tourists attending small-scale sport events and their travel behaviors in Malaysia. This lack of data makes it difficult for tourism authorities in to implement effective market segmentation and targeting. Thus it is necessary to conduct a study to explore the...

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Main Authors: Yusof, Aminuddin, Mohd Shah, Parilah, Soh, Kim Geok
Format: Article
Language:English
Published: IDOSI Publications 2012
Online Access:http://psasir.upm.edu.my/id/eprint/44209/
http://psasir.upm.edu.my/id/eprint/44209/1/Application%20of%20Leiper%27s%20tourist%20attraction%20system%20to%20small-scale%20sport%20event%20tourism%20in%20Malaysia.pdf
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author Yusof, Aminuddin
Mohd Shah, Parilah
Soh, Kim Geok
author_facet Yusof, Aminuddin
Mohd Shah, Parilah
Soh, Kim Geok
author_sort Yusof, Aminuddin
building UPM Institutional Repository
collection Online Access
description There is a lack of literature on sport tourists attending small-scale sport events and their travel behaviors in Malaysia. This lack of data makes it difficult for tourism authorities in to implement effective market segmentation and targeting. Thus it is necessary to conduct a study to explore the potential of small-scale sporting event as tourist attraction in Malaysia using Leiper’s (1990) tourist attraction system as framework. A study is conducted on participants and spectators attending a mountain bike race and motor cross events in Lake Kenyir Malaysia. Data were collected quantitatively from 400 subjects using the Leisure Motivation Scale developed by Ragheb and Beard (1983). Data were analyzed using descriptive statistics and logistic regression. Visitors to sport event at Lake Kenyir fall into three categories: (1) sport excursionist, (2) active sport tourist and (3) passive sport tourists and the majority of the respondents (81.75%) were sport tourists. The results indicate factors such as competence mastery and intellectual factors are significant variables which motivate people to seek active sport-oriented vacations. Passive sport tourists are motivated by social factors and the need to escape from over stimulating situations. This study confirmed the usefulness of Leiper’s tourist attraction theory in sport tourism.
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spelling upm-442092020-07-09T07:20:06Z http://psasir.upm.edu.my/id/eprint/44209/ Application of Leiper's tourist attraction system to small-scale sport event tourism in Malaysia Yusof, Aminuddin Mohd Shah, Parilah Soh, Kim Geok There is a lack of literature on sport tourists attending small-scale sport events and their travel behaviors in Malaysia. This lack of data makes it difficult for tourism authorities in to implement effective market segmentation and targeting. Thus it is necessary to conduct a study to explore the potential of small-scale sporting event as tourist attraction in Malaysia using Leiper’s (1990) tourist attraction system as framework. A study is conducted on participants and spectators attending a mountain bike race and motor cross events in Lake Kenyir Malaysia. Data were collected quantitatively from 400 subjects using the Leisure Motivation Scale developed by Ragheb and Beard (1983). Data were analyzed using descriptive statistics and logistic regression. Visitors to sport event at Lake Kenyir fall into three categories: (1) sport excursionist, (2) active sport tourist and (3) passive sport tourists and the majority of the respondents (81.75%) were sport tourists. The results indicate factors such as competence mastery and intellectual factors are significant variables which motivate people to seek active sport-oriented vacations. Passive sport tourists are motivated by social factors and the need to escape from over stimulating situations. This study confirmed the usefulness of Leiper’s tourist attraction theory in sport tourism. IDOSI Publications 2012 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/44209/1/Application%20of%20Leiper%27s%20tourist%20attraction%20system%20to%20small-scale%20sport%20event%20tourism%20in%20Malaysia.pdf Yusof, Aminuddin and Mohd Shah, Parilah and Soh, Kim Geok (2012) Application of Leiper's tourist attraction system to small-scale sport event tourism in Malaysia. World Applied Sciences Journal, 18 (7). pp. 896-900. ISSN 1818-4952; ESSN: 1991-6426 https://www.idosi.org/wasj/wasj18(7)2012.htm 10.5829/idosi.wasj.2012.18.07.2045
spellingShingle Yusof, Aminuddin
Mohd Shah, Parilah
Soh, Kim Geok
Application of Leiper's tourist attraction system to small-scale sport event tourism in Malaysia
title Application of Leiper's tourist attraction system to small-scale sport event tourism in Malaysia
title_full Application of Leiper's tourist attraction system to small-scale sport event tourism in Malaysia
title_fullStr Application of Leiper's tourist attraction system to small-scale sport event tourism in Malaysia
title_full_unstemmed Application of Leiper's tourist attraction system to small-scale sport event tourism in Malaysia
title_short Application of Leiper's tourist attraction system to small-scale sport event tourism in Malaysia
title_sort application of leiper's tourist attraction system to small-scale sport event tourism in malaysia
url http://psasir.upm.edu.my/id/eprint/44209/
http://psasir.upm.edu.my/id/eprint/44209/
http://psasir.upm.edu.my/id/eprint/44209/
http://psasir.upm.edu.my/id/eprint/44209/1/Application%20of%20Leiper%27s%20tourist%20attraction%20system%20to%20small-scale%20sport%20event%20tourism%20in%20Malaysia.pdf