Communicating corporate social responsibility: how messages in text influence the standards

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Communicating corporate social responsibility: how messages in text influence the standards

Engaging in corporate social responsibility (CSR) not only requires the practice of strategic communication but also the carefully constructed use of messages in reporting CSR in public documents. This is because appropriate usage of messages in corporate documents potentially enhances readability a...

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Bibliographic Details
Main Author:	Mohd Hasan, Nurul Ain
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/44100/ http://psasir.upm.edu.my/id/eprint/44100/1/Communicating%20corporate%20social%20responsibility%20how%20messages%20in%20text%20influence%20the%20standards.pdf

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