Communicating corporate social responsibility: how messages in text influence the standards
Engaging in corporate social responsibility (CSR) not only requires the practice of strategic communication but also the carefully constructed use of messages in reporting CSR in public documents. This is because appropriate usage of messages in corporate documents potentially enhances readability a...
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/44100/ http://psasir.upm.edu.my/id/eprint/44100/1/Communicating%20corporate%20social%20responsibility%20how%20messages%20in%20text%20influence%20the%20standards.pdf |
| _version_ | 1848850396790915072 |
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| author | Mohd Hasan, Nurul Ain |
| author_facet | Mohd Hasan, Nurul Ain |
| author_sort | Mohd Hasan, Nurul Ain |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Engaging in corporate social responsibility (CSR) not only requires the practice of strategic communication but also the carefully constructed use of messages in reporting CSR in public documents. This is because appropriate usage of messages in corporate documents potentially enhances readability and awareness of companies’ activities in CSR. Strategic reporting projects substance in practising CSR beyond window dressing, a practice that raises the bar in CSR performances. This study aims to create a snapshot of existing CSR standards of Malaysian multinational corporations through the processes of communication in text particularly in the delivery of the content as written in annual reports. A qualitative textual analysis is employed to detect instances of CSR communicated in annual reports. The data provides a discussion surrounding communication as an important process in achieving readability of messages in the area of CSR grounded within communication literature and theories. The study adds value to research in communication and beyond. |
| first_indexed | 2025-11-15T10:05:38Z |
| format | Article |
| id | upm-44100 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:05:38Z |
| publishDate | 2015 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-441002022-02-12T02:58:33Z http://psasir.upm.edu.my/id/eprint/44100/ Communicating corporate social responsibility: how messages in text influence the standards Mohd Hasan, Nurul Ain Engaging in corporate social responsibility (CSR) not only requires the practice of strategic communication but also the carefully constructed use of messages in reporting CSR in public documents. This is because appropriate usage of messages in corporate documents potentially enhances readability and awareness of companies’ activities in CSR. Strategic reporting projects substance in practising CSR beyond window dressing, a practice that raises the bar in CSR performances. This study aims to create a snapshot of existing CSR standards of Malaysian multinational corporations through the processes of communication in text particularly in the delivery of the content as written in annual reports. A qualitative textual analysis is employed to detect instances of CSR communicated in annual reports. The data provides a discussion surrounding communication as an important process in achieving readability of messages in the area of CSR grounded within communication literature and theories. The study adds value to research in communication and beyond. Universiti Putra Malaysia Press 2015 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/44100/1/Communicating%20corporate%20social%20responsibility%20how%20messages%20in%20text%20influence%20the%20standards.pdf Mohd Hasan, Nurul Ain (2015) Communicating corporate social responsibility: how messages in text influence the standards. Journal of Language and Communication, 2 (2). pp. 269-281. ISSN 2289-649X https://journalfbmk.upm.edu.my/ojs3/index.php/jlc/article/view/206 |
| spellingShingle | Mohd Hasan, Nurul Ain Communicating corporate social responsibility: how messages in text influence the standards |
| title | Communicating corporate social responsibility: how messages in text influence the standards |
| title_full | Communicating corporate social responsibility: how messages in text influence the standards |
| title_fullStr | Communicating corporate social responsibility: how messages in text influence the standards |
| title_full_unstemmed | Communicating corporate social responsibility: how messages in text influence the standards |
| title_short | Communicating corporate social responsibility: how messages in text influence the standards |
| title_sort | communicating corporate social responsibility: how messages in text influence the standards |
| url | http://psasir.upm.edu.my/id/eprint/44100/ http://psasir.upm.edu.my/id/eprint/44100/ http://psasir.upm.edu.my/id/eprint/44100/1/Communicating%20corporate%20social%20responsibility%20how%20messages%20in%20text%20influence%20the%20standards.pdf |