Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products
This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers’ attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of M...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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International Association of Computer Science and Information Technology Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/43843/ http://psasir.upm.edu.my/id/eprint/43843/1/Assessing%20knowledge%20and%20religiosity%20on%20consumer%20behavior%20towards%20halal%20food%20and%20cosmetic%20products.pdf |
| _version_ | 1848850338091630592 |
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| author | Ahmad, Ahlam Nuwairah Abd Rahman, Azmawani Ab Rahman, Suhaimi |
| author_facet | Ahmad, Ahlam Nuwairah Abd Rahman, Azmawani Ab Rahman, Suhaimi |
| author_sort | Ahmad, Ahlam Nuwairah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers’ attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of Malaysian Muslim consumers, results show that religiosity is more influential towards behavior compared to knowledge pertaining to halal matters and there is a significant difference on respondent’s behavior between halal food products and halal cosmetic products. The results of the study give implication to firms competing in cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products. |
| first_indexed | 2025-11-15T10:04:42Z |
| format | Article |
| id | upm-43843 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:04:42Z |
| publishDate | 2015 |
| publisher | International Association of Computer Science and Information Technology Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-438432016-10-26T08:39:13Z http://psasir.upm.edu.my/id/eprint/43843/ Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products Ahmad, Ahlam Nuwairah Abd Rahman, Azmawani Ab Rahman, Suhaimi This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers’ attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of Malaysian Muslim consumers, results show that religiosity is more influential towards behavior compared to knowledge pertaining to halal matters and there is a significant difference on respondent’s behavior between halal food products and halal cosmetic products. The results of the study give implication to firms competing in cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products. International Association of Computer Science and Information Technology Press 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/43843/1/Assessing%20knowledge%20and%20religiosity%20on%20consumer%20behavior%20towards%20halal%20food%20and%20cosmetic%20products.pdf Ahmad, Ahlam Nuwairah and Abd Rahman, Azmawani and Ab Rahman, Suhaimi (2015) Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products. International Journal of Social Science and Humanity, 5 (1). pp. 10-14. ISSN 2010-3646 http://www.ijssh.org/papers/413-H00003.pdf 10.7763/IJSSH.2015.V5.413 |
| spellingShingle | Ahmad, Ahlam Nuwairah Abd Rahman, Azmawani Ab Rahman, Suhaimi Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products |
| title | Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products |
| title_full | Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products |
| title_fullStr | Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products |
| title_full_unstemmed | Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products |
| title_short | Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products |
| title_sort | assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products |
| url | http://psasir.upm.edu.my/id/eprint/43843/ http://psasir.upm.edu.my/id/eprint/43843/ http://psasir.upm.edu.my/id/eprint/43843/ http://psasir.upm.edu.my/id/eprint/43843/1/Assessing%20knowledge%20and%20religiosity%20on%20consumer%20behavior%20towards%20halal%20food%20and%20cosmetic%20products.pdf |