Application of push & pull theory in Island sport tourism: a study of Sipadan Island, Sabah
The purpose of this paper is to further the understanding of island sport tourism in Sabah, Malaysia. Specifically, the authors utilised the push and pull theory to examine how motives and destination image attract sport tourists to spend their holidays in Sipadan Island, Sabah, Malaysia. Findings i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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University of Pitesti, Romania
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/43819/ http://psasir.upm.edu.my/id/eprint/43819/1/Application%20of%20push%20%26%20pull%20theory%20in%20island%20sport%20.pdf |
| _version_ | 1848850331663859712 |
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| author | Dolinting, Erica E. Yusof, Aminuddin Chee, Chen Soon |
| author_facet | Dolinting, Erica E. Yusof, Aminuddin Chee, Chen Soon |
| author_sort | Dolinting, Erica E. |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to further the understanding of island sport tourism in Sabah, Malaysia. Specifically, the authors utilised the push and pull theory to examine how motives and destination image attract sport tourists to spend their holidays in Sipadan Island, Sabah, Malaysia. Findings indicate that domestic sport tourists were more significantly motivated by intellectual, social, stimulus-avoidance and competence mastery motives than international sport tourists. With respect to the pull factors, result shows some difference in perceptions of destination image between domestic and international sport tourists. The findings of the study suggest that: (1) market segmentation based on demographic profiles can be identified, (2) four push motives should be emphasized on promotional efforts and (3) unique packages of sport tourism experiences should be developed in regards to sport tourism in Sipadan Island, Malaysia. |
| first_indexed | 2025-11-15T10:04:36Z |
| format | Article |
| id | upm-43819 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T10:04:36Z |
| publishDate | 2015 |
| publisher | University of Pitesti, Romania |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-438192016-09-21T05:29:53Z http://psasir.upm.edu.my/id/eprint/43819/ Application of push & pull theory in Island sport tourism: a study of Sipadan Island, Sabah Dolinting, Erica E. Yusof, Aminuddin Chee, Chen Soon The purpose of this paper is to further the understanding of island sport tourism in Sabah, Malaysia. Specifically, the authors utilised the push and pull theory to examine how motives and destination image attract sport tourists to spend their holidays in Sipadan Island, Sabah, Malaysia. Findings indicate that domestic sport tourists were more significantly motivated by intellectual, social, stimulus-avoidance and competence mastery motives than international sport tourists. With respect to the pull factors, result shows some difference in perceptions of destination image between domestic and international sport tourists. The findings of the study suggest that: (1) market segmentation based on demographic profiles can be identified, (2) four push motives should be emphasized on promotional efforts and (3) unique packages of sport tourism experiences should be developed in regards to sport tourism in Sipadan Island, Malaysia. University of Pitesti, Romania 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/43819/1/Application%20of%20push%20%26%20pull%20theory%20in%20island%20sport%20.pdf Dolinting, Erica E. and Yusof, Aminuddin and Chee, Chen Soon (2015) Application of push & pull theory in Island sport tourism: a study of Sipadan Island, Sabah. Journal of Physical Education and Sport, 15 (2). pp. 295-304. ISSN 2247-8051; ESSN: 2247-806X 10.7752/jpes.2015.02045 |
| spellingShingle | Dolinting, Erica E. Yusof, Aminuddin Chee, Chen Soon Application of push & pull theory in Island sport tourism: a study of Sipadan Island, Sabah |
| title | Application of push & pull theory in Island sport tourism: a study of Sipadan Island, Sabah |
| title_full | Application of push & pull theory in Island sport tourism: a study of Sipadan Island, Sabah |
| title_fullStr | Application of push & pull theory in Island sport tourism: a study of Sipadan Island, Sabah |
| title_full_unstemmed | Application of push & pull theory in Island sport tourism: a study of Sipadan Island, Sabah |
| title_short | Application of push & pull theory in Island sport tourism: a study of Sipadan Island, Sabah |
| title_sort | application of push & pull theory in island sport tourism: a study of sipadan island, sabah |
| url | http://psasir.upm.edu.my/id/eprint/43819/ http://psasir.upm.edu.my/id/eprint/43819/ http://psasir.upm.edu.my/id/eprint/43819/1/Application%20of%20push%20%26%20pull%20theory%20in%20island%20sport%20.pdf |