Adapting evidence-based intervention in rural tourism policies: pragmatic benchmarking considerations for tourism business operations in Semporna, Sabah, Malaysia

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Adapting evidence-based intervention in rural tourism policies: pragmatic benchmarking considerations for tourism business operations in Semporna, Sabah, Malaysia

Purpose: This study aims to assess the possibility of adapting evidence-based policies in the daily operations of tour operators in Semporna, Sabah, Malaysia. This intervention is important, as on-site investigations reveal that operators are operating their businesses with little reference to the...

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Bibliographic Details
Main Authors:	Siow, May Ling, Ramachandran, Sridar, Shuib, Ahmad, Mohammad Afandi, Syamsul Herman
Format:	Article
Language:	English
Published:	Emerald Group Publishing 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/43659/ http://psasir.upm.edu.my/id/eprint/43659/1/Adapting%20evidence-based%20intervention%20in%20rural%20tourism%20policies.pdf

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