A theoretical extension and empirical investigation for continuance use in social networking sites

A theoretical extension and empirical investigation for continuance use in social networking sites

Social commerce is a relatively new stream mediated by the proliferation of Social Networking Sites (SNSs) and the popularity of social media. The social commerce wave has opened up vast opportunities in emerging markets through online communities’ participation. Knowledge sharing and learning throu...

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Bibliographic Details
Main Authors: Shanmugam, Mohana, Jusoh, Yusmadi Yah, Nor, Rozi Nor Haizan, A. Jabar, Marzanah
Format: Article
Language:English
Published: Asian Research Publishing Network 2015
Online Access:http://psasir.upm.edu.my/id/eprint/43624/
http://psasir.upm.edu.my/id/eprint/43624/1/A%20theoretical%20extension%20and%20empirical%20investigation%20for%20continuance%20use%20in%20social%20networking%20sites.pdf

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