DiGi.Com: strategies for capturing market share

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DiGi.Com: strategies for capturing market share

In December 2009, DiGi.Com Berhad (DiGi), the core businesses of which included mobile voice and data services, was one of the three giant mobile telecommunication companies in Malaysia. The other two companies were Maxis and Celcom; these three companies fought fiercely in both postpaid and prepaid...

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Bibliographic Details
Main Authors:	Adham, Khairul Akmaliah, Said, Mohd Fuaad
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/42904/ http://psasir.upm.edu.my/id/eprint/42904/1/DiGi.Com%20strategies%20for%20capturing%20market%20share.pdf

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