Jaya Tuition Centre

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Jaya Tuition Centre

This case revolves around the business survival of Jaya Tuition Centre, Melaka (JTCMM), a franchisee of Jaya Tuition Centre (JTC). JTCMM has been showing poor performance compared to other JTC franchisees. The difficulties facing JTCMM are reflected by symptoms such as declining sales, customer comp...

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Bibliographic Details
Main Authors:	Hussin, Siti Rahayu, Hashim, Haslinda, Wang, Yaw Siong
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/42901/ http://psasir.upm.edu.my/id/eprint/42901/1/Jaya%20Tuition%20Centre.pdf

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