Halal food supply chain knowledge and purchase intention

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Halal food supply chain knowledge and purchase intention

This study examines the influence of halal supply chain knowledge on Muslim and non-Muslim consumers’ intention to purchase halal food products. This includes knowledge of halal feed, the halal slaughtering process, halal handling and storage, halal packaging, halal logistics, and halal retail. Conv...

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Bibliographic Details
Main Authors:	Mohd Yusoff, Fara Adura, Raja Yusof, Raja Nerina, Hussin, Siti Rahayu
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/41756/ http://psasir.upm.edu.my/id/eprint/41756/1/8.%20Halal%20Food%20Supply%20Chain%20Knowledge%20and%20Purchase%20Intention.pdf

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