Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia

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Linking servicescape, tourist satisfaction and overall tour guiding experience: the case of Taman Negara National Park, Malaysia

This study has two key objectives. The first objective is to determine the characteristics of servicescape, while the second is to investigate the impact of servicescape on tourist satisfaction and the overall tour guiding experience. The linkages are attempted on a sample of 385 local and foreign v...

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Bibliographic Details
Main Authors:	Tan, Sing Ee, Abdul Aziz, Yuhanis, Awang, Khairil Wahidin, Samdin, Zaiton
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/41716/ http://psasir.upm.edu.my/id/eprint/41716/1/03%20JSSH%20Vol%2023%20%28S%29%20Jan%202015_pg33-48%20%28JSSH-1225-2014%29.pdf

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