Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation

Retailers’ interest in using various combinations of store attributes to form an Islamic retail mix and project their image as an Islamic store is significantly increasing. This is due to the fact that scholars and practitioners are aware of the increasing purchasing power and significant size of th...

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Main Authors: Hashim, Haslinda, Hussin, Siti Rahayu, Zainal, Nurdiyana Nadihah
Format: Article
Language:English
Published: Faculty of Economics and Management, Universiti Putra Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/41702/
http://psasir.upm.edu.my/id/eprint/41702/1/Exploring%20Islamic%20retailer%20store%20attributes%20from%20consumers%20perspectives%20an%20empirical%20investigation.pdf
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author Hashim, Haslinda
Hussin, Siti Rahayu
Zainal, Nurdiyana Nadihah
author_facet Hashim, Haslinda
Hussin, Siti Rahayu
Zainal, Nurdiyana Nadihah
author_sort Hashim, Haslinda
building UPM Institutional Repository
collection Online Access
description Retailers’ interest in using various combinations of store attributes to form an Islamic retail mix and project their image as an Islamic store is significantly increasing. This is due to the fact that scholars and practitioners are aware of the increasing purchasing power and significant size of the Muslim consumer segment. A review of the literature reveals that most studies conceptually and theoretically examined the principles and elements that constitute an Islamic marketing mix or retail mix. The purpose of this study is to empirically examine the stores’ attributes and how they reflect an Islamic retailer from the perspective of Muslim consumers. Data were collected through a self-administered questionnaire consisting of 300 consumers from shopping malls in Kuala Lumpur, Malaysia. Factor analysis indicated various store attributes correlate to reveal four dimensions of an Islamic retailer which are Trustworthy Pricing, Conforming Store Atmosphere, Trustworthy Product and Ethical Promotion.
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spelling upm-417022016-03-30T06:42:27Z http://psasir.upm.edu.my/id/eprint/41702/ Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation Hashim, Haslinda Hussin, Siti Rahayu Zainal, Nurdiyana Nadihah Retailers’ interest in using various combinations of store attributes to form an Islamic retail mix and project their image as an Islamic store is significantly increasing. This is due to the fact that scholars and practitioners are aware of the increasing purchasing power and significant size of the Muslim consumer segment. A review of the literature reveals that most studies conceptually and theoretically examined the principles and elements that constitute an Islamic marketing mix or retail mix. The purpose of this study is to empirically examine the stores’ attributes and how they reflect an Islamic retailer from the perspective of Muslim consumers. Data were collected through a self-administered questionnaire consisting of 300 consumers from shopping malls in Kuala Lumpur, Malaysia. Factor analysis indicated various store attributes correlate to reveal four dimensions of an Islamic retailer which are Trustworthy Pricing, Conforming Store Atmosphere, Trustworthy Product and Ethical Promotion. Faculty of Economics and Management, Universiti Putra Malaysia 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/41702/1/Exploring%20Islamic%20retailer%20store%20attributes%20from%20consumers%20perspectives%20an%20empirical%20investigation.pdf Hashim, Haslinda and Hussin, Siti Rahayu and Zainal, Nurdiyana Nadihah (2014) Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation. International Journal of Economics and Management, 8 (S). pp. 117-136. ISSN 1823-836X http://econ.upm.edu.my/ijem/vol8noS/bab07.pdf
spellingShingle Hashim, Haslinda
Hussin, Siti Rahayu
Zainal, Nurdiyana Nadihah
Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation
title Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation
title_full Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation
title_fullStr Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation
title_full_unstemmed Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation
title_short Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation
title_sort exploring islamic retailer store attributes from consumers perspectives: an empirical investigation
url http://psasir.upm.edu.my/id/eprint/41702/
http://psasir.upm.edu.my/id/eprint/41702/
http://psasir.upm.edu.my/id/eprint/41702/1/Exploring%20Islamic%20retailer%20store%20attributes%20from%20consumers%20perspectives%20an%20empirical%20investigation.pdf