Tour guide performance and servicescape relationship in tour guiding experience at the National Park, Malaysia

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Tour guide performance and servicescape relationship in tour guiding experience at the National Park, Malaysia

Numerous studies have been conducted on tour guides such as the service quality,tour guides’ roles and tourist satisfaction. However, few studies were conducted on the causal relationship of tourist satisfaction with overall tour guiding experience in the context of ecotourism. Thus, this study aim...

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Bibliographic Details
Main Author:	Tan, Sing Ee
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Tour guides (Persons) - Malaysia Tourism - Employees - Malaysia Tourists - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/41415/ http://psasir.upm.edu.my/id/eprint/41415/1/FEP%202013%205R.pdf

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