The importance of foreign language skills in the tourism sector: a study of employees’ perceptions in hotels in Malaysia

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The importance of foreign language skills in the tourism sector: a study of employees’ perceptions in hotels in Malaysia

Promoting tourism is a crucial part of the national economic policy in Malaysia and thus there is an inherent need to attract and cater for more than 25 million overseas visitors. Malaysia is a multi-ethnic and multi-linguistic country. Malaysia has a good reputation among overseas visitors for bein...

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Bibliographic Details
Main Author:	Selke, Raimond
Format:	Conference or Workshop Item
Language:	English
Published:	2013
Online Access:	http://psasir.upm.edu.my/id/eprint/41174/ http://psasir.upm.edu.my/id/eprint/41174/1/41174.pdf

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