Gratification sought and obtained in smartphone usage among undergraduates in Selangor, Malaysia

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Gratification sought and obtained in smartphone usage among undergraduates in Selangor, Malaysia

The smartphone is used to search for information, sought entertainment, integrated in social interaction, as well as represents personal identity. This study applies the Uses and Gratification Theory to explain the gratification sought and obtained from the use of smartphones from the McQuail’s (19...

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Bibliographic Details
Main Author:	Mohd Mothar, Noor Mayudia
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Smartphones - Malaysia Identity (Psychology) - Malaysia Technology and youth - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/41125/ http://psasir.upm.edu.my/id/eprint/41125/1/FBMK%202013%2018R.pdf

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