Study of demographic and motivation factors towards taking a holiday for Malaysian

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Study of demographic and motivation factors towards taking a holiday for Malaysian

There are various factors that motivate people into travelling. Just as normal product consumers, tourists undergo several stages of decision making before finally come to conclusion on which destination they will go for. Although there has been numerous studies done on travel motivations, the lates...

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Bibliographic Details
Main Authors:	Cheng, Fan Fah, Cheng, Seow Voon
Format:	Conference or Workshop Item
Language:	English
Published:	Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/41014/ http://psasir.upm.edu.my/id/eprint/41014/1/41014.pdf

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