Exploring employer branding in Malaysia banking and hotel industries

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Exploring employer branding in Malaysia banking and hotel industries

The employer brand studies that have been conducted to employees are sprouted in the academic and industrial literature. Nonetheless, little qualitative investigation has been made to explore the employer brand from the perspectives of employers in hotel and banking industry. This study explored the...

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Bibliographic Details
Main Authors:	Mohamad, Siti Fatimah, Md Sidin, Samsinar
Format:	Conference or Workshop Item
Language:	English
Published:	Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/40989/ http://psasir.upm.edu.my/id/eprint/40989/1/40989.pdf

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