The role of the Bidayuh community in packaging culture and nature for sustainable indigenous tourism product in Bau District, Sarawak

This paper aims to explore the unique cultural attributes owned by the Bidayuh community. In addition, the existing natural products and its utilization for tourism sustainability is also captured. The tourism sustainability is measured from main three dimensions; economic, sociocultural and environ...

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Main Authors: Johari, Shazali, Ramachandran, Sridar, Shuib, Ahmad, Mohammad Afandi, Syamsul Herman, Kunasekaran, Puvaneswaran
Format: Conference or Workshop Item
Language:English
Published: Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia 2015
Online Access:http://psasir.upm.edu.my/id/eprint/40966/
http://psasir.upm.edu.my/id/eprint/40966/1/40966.pdf
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author Johari, Shazali
Ramachandran, Sridar
Shuib, Ahmad
Mohammad Afandi, Syamsul Herman
Kunasekaran, Puvaneswaran
author_facet Johari, Shazali
Ramachandran, Sridar
Shuib, Ahmad
Mohammad Afandi, Syamsul Herman
Kunasekaran, Puvaneswaran
author_sort Johari, Shazali
building UPM Institutional Repository
collection Online Access
description This paper aims to explore the unique cultural attributes owned by the Bidayuh community. In addition, the existing natural products and its utilization for tourism sustainability is also captured. The tourism sustainability is measured from main three dimensions; economic, sociocultural and environmental sustainability. This study employs qualitative approach. The data is collected using initial inquiry technique aiming at induction of knowledge in the relevant field of community development and tourism. Apart from that, this study also reveals the readiness of the native community to involve in tourism business and challenges faced by them to develop tourism in their area. The cultural uniqueness of the community is recognized by both the international tourists and the other Malaysian communities. However, the development of tourism to expose the culture of the community to outsiders is still questionable. The preliminary data shows that the community is very proud with their culture and surrounding nature. They are willing to share their uniqueness to the outsiders. However, lesser contribution and support from other stakeholders makes their effort slow and diminished. Thus this study is important to create awareness to outsiders about the unexplored indigenous resources to amplify their uniqueness without destroying it by commodification.
first_indexed 2025-11-15T09:52:30Z
format Conference or Workshop Item
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institution Universiti Putra Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T09:52:30Z
publishDate 2015
publisher Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia
recordtype eprints
repository_type Digital Repository
spelling upm-409662016-07-28T03:09:56Z http://psasir.upm.edu.my/id/eprint/40966/ The role of the Bidayuh community in packaging culture and nature for sustainable indigenous tourism product in Bau District, Sarawak Johari, Shazali Ramachandran, Sridar Shuib, Ahmad Mohammad Afandi, Syamsul Herman Kunasekaran, Puvaneswaran This paper aims to explore the unique cultural attributes owned by the Bidayuh community. In addition, the existing natural products and its utilization for tourism sustainability is also captured. The tourism sustainability is measured from main three dimensions; economic, sociocultural and environmental sustainability. This study employs qualitative approach. The data is collected using initial inquiry technique aiming at induction of knowledge in the relevant field of community development and tourism. Apart from that, this study also reveals the readiness of the native community to involve in tourism business and challenges faced by them to develop tourism in their area. The cultural uniqueness of the community is recognized by both the international tourists and the other Malaysian communities. However, the development of tourism to expose the culture of the community to outsiders is still questionable. The preliminary data shows that the community is very proud with their culture and surrounding nature. They are willing to share their uniqueness to the outsiders. However, lesser contribution and support from other stakeholders makes their effort slow and diminished. Thus this study is important to create awareness to outsiders about the unexplored indigenous resources to amplify their uniqueness without destroying it by commodification. Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia 2015 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/40966/1/40966.pdf Johari, Shazali and Ramachandran, Sridar and Shuib, Ahmad and Mohammad Afandi, Syamsul Herman and Kunasekaran, Puvaneswaran (2015) The role of the Bidayuh community in packaging culture and nature for sustainable indigenous tourism product in Bau District, Sarawak. In: International Conference on Natural Resources, Tourism and Services Management 2015, 14-16 Apr. 2015, Hotel Promenade, Kota Kinabalu, Sabah. (pp. 372-376). http://www.ikdpm.upm.edu.my/dokumen/IKDPM_Proceeding_ICNTS2015.pdf
spellingShingle Johari, Shazali
Ramachandran, Sridar
Shuib, Ahmad
Mohammad Afandi, Syamsul Herman
Kunasekaran, Puvaneswaran
The role of the Bidayuh community in packaging culture and nature for sustainable indigenous tourism product in Bau District, Sarawak
title The role of the Bidayuh community in packaging culture and nature for sustainable indigenous tourism product in Bau District, Sarawak
title_full The role of the Bidayuh community in packaging culture and nature for sustainable indigenous tourism product in Bau District, Sarawak
title_fullStr The role of the Bidayuh community in packaging culture and nature for sustainable indigenous tourism product in Bau District, Sarawak
title_full_unstemmed The role of the Bidayuh community in packaging culture and nature for sustainable indigenous tourism product in Bau District, Sarawak
title_short The role of the Bidayuh community in packaging culture and nature for sustainable indigenous tourism product in Bau District, Sarawak
title_sort role of the bidayuh community in packaging culture and nature for sustainable indigenous tourism product in bau district, sarawak
url http://psasir.upm.edu.my/id/eprint/40966/
http://psasir.upm.edu.my/id/eprint/40966/
http://psasir.upm.edu.my/id/eprint/40966/1/40966.pdf