A preliminary study identifying factors of memorable tourism experience in Mulu National Park, Sarawak

A preliminary study identifying factors of memorable tourism experience in Mulu National Park, Sarawak

This paper aims to identify potential factors of Memorable Tourism Experience (MTE) which is unique to Mulu National Park (MNP), Sarawak. Review of previous studies in the area of tourism experience and a qualitative research approach was chosen for this study as it offered an avenue to understand o...

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Bibliographic Details
Main Authors: Mahdzar, Mazlina, Shuib, Ahmad, Mohammad Afandi, Syamsul Herman, Ramachandran, Sridar
Format: Conference or Workshop Item
Language:English
Published: Institut Kajian Dasar Pertanian dan Makanan, Universiti Putra Malaysia 2015
Online Access:http://psasir.upm.edu.my/id/eprint/40947/
http://psasir.upm.edu.my/id/eprint/40947/1/40947.pdf

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