Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia

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Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia

Bakery products become a regular food in most part of the world and are essential commodities today. There is a high potential for business growth in selling bakery products. In the business world, Small-Medium Enterprises (SMEs) are primarily engaged in the bakery business, but cannot compete with...

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Bibliographic Details
Main Authors:	Kiumarsi, Seraj, Jayaraman, Krishnaswamy, Mohd Isa, Salmi, Varastegani, Asra
Format:	Article
Language:	English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/40825/ http://psasir.upm.edu.my/id/eprint/40825/1/6%20IFRJ%2021%20%2806%29%202014%20Jayaraman%20399.pdf

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