The impact of service quality on business commitment in B2B segment of agribusiness: an exploratory study of HORECA sector in Malaysia

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The impact of service quality on business commitment in B2B segment of agribusiness: an exploratory study of HORECA sector in Malaysia

In competitive markets, agribusiness firms have embarked on improving their service quality for building and maintaining a profitable relationship with their customers. However, such impact of service quality on business commitment has not been empirically investigated. To fill this gap, this study...

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Bibliographic Details
Main Authors:	Tey, Yeong Sheng, Brindal, Mark Kennion, Mohamed Arshad, Fatimah, Mohd Noh, Kusairi, Abdul Hadi, Ahmad Hanis Izani, Darham, Suryani
Format:	Article
Language:	English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/40779/ http://psasir.upm.edu.my/id/eprint/40779/1/6%20IFRJ%2021%20%2803%29%202014%20Tey%20519.pdf

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