Exploring multilingual practices in billboard advertisements in a linguistic landscape

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Exploring multilingual practices in billboard advertisements in a linguistic landscape

Studying linguistic landscape (LL) is a relatively new area of sociolinguistics that encompasses written language on public road signs, billboard advertisements and shop fronts. The term, LL, can be traced to the seminal work of Landry and Bourhis (1997). It is through the lens of LL that this study...

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Bibliographic Details
Main Authors:	Anuarudin, Aini Andria Shirin, Chan, Swee Heng, Abdullah, Ain Nadzimah
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/40755/ http://psasir.upm.edu.my/id/eprint/40755/1/Exploring%20Multilingual%20Practices%20in%20Billboard%20Advertisements.pdf

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