A model of Malaysian food image components: towards building a sustainable tourism product

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A model of Malaysian food image components: towards building a sustainable tourism product

Food is becoming an important or a critical motivating factor for travellers when choosing a destination. Past scholars found that images could trigger imagination besides being a worthy basis for marketing strategy. Therefore, it is absolutely imperative to identify the food characteristics that fo...

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Bibliographic Details
Main Authors:	Leong, Quee Ling, Othman, Mohhidin, Mohd Adzahan, Noranizan, Abdul Karim, Muhammad Shahrim
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/40674/ http://psasir.upm.edu.my/id/eprint/40674/1/A%20Model%20of%20Malaysian%20Food%20Image%20Components%20.pdf

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