Exploring influences of consumer socialization agents on branded apparel purchase among urban Malaysian tweens

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Exploring influences of consumer socialization agents on branded apparel purchase among urban Malaysian tweens

Tween consumers today interact with brands, television media and friends as their main agents of socialization. These agents have impacts on their consumption patterns. In the Malaysian market, the tween segment has emerged and also taken the retail trade by storm. Tweens are now able to influence t...

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Bibliographic Details
Main Authors:	Boon, Carol Chui Teo, Md Sidin, Samsinar, Mohamad Nor, Mohd Izzudin
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/40396/ http://psasir.upm.edu.my/id/eprint/40396/1/Exploring%20Influences%20of%20Consumer%20Socialization%20Agents%20on%20Branded%20Apparel%20Purchase%20among%20Urban%20Malaysian%20Tweens.pdf

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