Assessment of consumers' confidence on Halal labelled manufactured food in Malaysia

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Assessment of consumers' confidence on Halal labelled manufactured food in Malaysia

Consumers' confidence in Halal labelled food is shaped by numerous factors. These include advertising, information on food ingredients and announcements, various Halal claims, and warnings on non Halal food products which carry a Halal logo. A survey was conducted among 1560 Muslim respondents...

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Bibliographic Details
Main Authors:	Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/40363/ http://psasir.upm.edu.my/id/eprint/40363/1/09%20Pg%2033-42.pdf

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