Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament

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Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament

Costumer’ satisfaction has been publicized as successful sport business and marketing and improves the strategic planning of sport event performance. Using Leiper’s (1990) Tourist Attraction System Model, this paper examined satisfaction level from the perspective of 316 sport tourists comprised of...

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Bibliographic Details
Main Authors:	Zarei, Azadeh, Yusof, Aminuddin
Format:	Conference or Workshop Item
Language:	English
Published:	2014
Online Access:	http://psasir.upm.edu.my/id/eprint/39964/ http://psasir.upm.edu.my/id/eprint/39964/1/39964.pdf

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