Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament
Costumer’ satisfaction has been publicized as successful sport business and marketing and improves the strategic planning of sport event performance. Using Leiper’s (1990) Tourist Attraction System Model, this paper examined satisfaction level from the perspective of 316 sport tourists comprised of...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/39964/ http://psasir.upm.edu.my/id/eprint/39964/1/39964.pdf |
| _version_ | 1848849290911285248 |
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| author | Zarei, Azadeh Yusof, Aminuddin |
| author_facet | Zarei, Azadeh Yusof, Aminuddin |
| author_sort | Zarei, Azadeh |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Costumer’ satisfaction has been publicized as successful sport business and marketing and improves the strategic planning of sport event performance. Using Leiper’s (1990) Tourist Attraction System Model, this paper examined satisfaction level from the perspective of 316 sport tourists comprised of domestic (n=224) and foreign sport tourists (n=92) attending ISTAF Super Series. Findings from t-test analysis show that no difference significantly was identified among domestic and foreign sport tourists. The findings provided support for the Sepak takraw event as a potential area of sustainable tourism development in terms of social impact within small-scale sport-tourism context. |
| first_indexed | 2025-11-15T09:48:03Z |
| format | Conference or Workshop Item |
| id | upm-39964 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:48:03Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-399642015-08-20T03:41:55Z http://psasir.upm.edu.my/id/eprint/39964/ Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament Zarei, Azadeh Yusof, Aminuddin Costumer’ satisfaction has been publicized as successful sport business and marketing and improves the strategic planning of sport event performance. Using Leiper’s (1990) Tourist Attraction System Model, this paper examined satisfaction level from the perspective of 316 sport tourists comprised of domestic (n=224) and foreign sport tourists (n=92) attending ISTAF Super Series. Findings from t-test analysis show that no difference significantly was identified among domestic and foreign sport tourists. The findings provided support for the Sepak takraw event as a potential area of sustainable tourism development in terms of social impact within small-scale sport-tourism context. 2014 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/39964/1/39964.pdf Zarei, Azadeh and Yusof, Aminuddin (2014) Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament. In: Graduate research in education conference (GREDUC2014), 21 Dec. 2014, UPM Serdang, Malaysia. (pp. 234-243). (Unpublished) https://www.academia.edu/10237609/ASSESSING_SPORT_TOURISTS_OVERALL_SATISFACTION_A_STUDY_OF_ISTAF_SUPER_SERIES_TOURNAMENT |
| spellingShingle | Zarei, Azadeh Yusof, Aminuddin Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament |
| title | Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament |
| title_full | Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament |
| title_fullStr | Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament |
| title_full_unstemmed | Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament |
| title_short | Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament |
| title_sort | assessing sport tourists’ overall satisfaction: a study of istaf super series tournament |
| url | http://psasir.upm.edu.my/id/eprint/39964/ http://psasir.upm.edu.my/id/eprint/39964/ http://psasir.upm.edu.my/id/eprint/39964/1/39964.pdf |