Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia
This study aimed to identify the pattern of consumption among casual dining restaurant customers in Klang Valley area, Malaysia. To achieve the objective, 800 questionnaires were distributed. Only 682 responses were accepted for further analysis. Data analysis was performed using Statistical Packag...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/39942/ http://psasir.upm.edu.my/id/eprint/39942/1/39942.pdf |
| _version_ | 1848849284481417216 |
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| author | Ahmad, Faridah Ungku Zainal Abidin, Ungku Fatimah Ghazali, Hazrina Othman, Mohhidin |
| author_facet | Ahmad, Faridah Ungku Zainal Abidin, Ungku Fatimah Ghazali, Hazrina Othman, Mohhidin |
| author_sort | Ahmad, Faridah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study aimed to identify the pattern of consumption among casual dining restaurant customers in Klang Valley area, Malaysia. To achieve the objective, 800 questionnaires were distributed. Only 682 responses were accepted for further analysis. Data analysis was
performed using Statistical Package for Social Science (SPSS) version 21. The information of consumption at casual dining restaurant namely (1) frequency of visiting to casual dining restaurant, (2) source of information influenced restaurant selection, (3) reasons of dining out
at casual dining restaurant, and (4) average of spending at casual dining restaurant are gathered through this study. The results obtained provide valuable information for
practitioners in planning operations and formulate strategy based on consumption pattern in order to attract new customers, retain the existing customers and capture customer’s desire instead of only focusing on earning maximum profits. |
| first_indexed | 2025-11-15T09:47:57Z |
| format | Conference or Workshop Item |
| id | upm-39942 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:47:57Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-399422016-05-31T00:56:00Z http://psasir.upm.edu.my/id/eprint/39942/ Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia Ahmad, Faridah Ungku Zainal Abidin, Ungku Fatimah Ghazali, Hazrina Othman, Mohhidin This study aimed to identify the pattern of consumption among casual dining restaurant customers in Klang Valley area, Malaysia. To achieve the objective, 800 questionnaires were distributed. Only 682 responses were accepted for further analysis. Data analysis was performed using Statistical Package for Social Science (SPSS) version 21. The information of consumption at casual dining restaurant namely (1) frequency of visiting to casual dining restaurant, (2) source of information influenced restaurant selection, (3) reasons of dining out at casual dining restaurant, and (4) average of spending at casual dining restaurant are gathered through this study. The results obtained provide valuable information for practitioners in planning operations and formulate strategy based on consumption pattern in order to attract new customers, retain the existing customers and capture customer’s desire instead of only focusing on earning maximum profits. 2015 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/39942/1/39942.pdf Ahmad, Faridah and Ungku Zainal Abidin, Ungku Fatimah and Ghazali, Hazrina and Othman, Mohhidin (2015) Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia. In: 13th Asia Pacific Council on Hotel, Restaurant, and Institutional Education, 10-12 June 2015, Auckland, New Zealand. (pp. 310-315). |
| spellingShingle | Ahmad, Faridah Ungku Zainal Abidin, Ungku Fatimah Ghazali, Hazrina Othman, Mohhidin Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia |
| title | Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia |
| title_full | Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia |
| title_fullStr | Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia |
| title_full_unstemmed | Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia |
| title_short | Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia |
| title_sort | dining at casual-typed restaurant: descriptive findings from klang valley, malaysia |
| url | http://psasir.upm.edu.my/id/eprint/39942/ http://psasir.upm.edu.my/id/eprint/39942/1/39942.pdf |