Impact of go green campaign on green behaviour intention among consumers in Klang Valley, Malaysia

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Impact of go green campaign on green behaviour intention among consumers in Klang Valley, Malaysia

Go Green Campaigns are being widely implemented around the world to expose environmental issues to the public while raising awareness of the benefits of having a green behaviour on the environment. The Malaysian government has been promoting nationwide green behaviour in order to be on a par with th...

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Bibliographic Details
Main Author:	Hosseinpour, Masoumeh
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Environmentalism - Malaysia Environmental responsibility - Malaysia Green movement - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/39839/ http://psasir.upm.edu.my/id/eprint/39839/1/FP%202014%206%20IR.pdf

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