Consumers' perceptions towards mobile halal application system

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Consumers' perceptions towards mobile halal application system

Due to the advancement in the communication system, all the information are easily available. This includes the mobile application system which can act as tracking and educational tools for Muslim consumers to validate JAKIM halal logo. The study was conducted in Gadek, Alor Gajah Malacca to gauge t...

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Bibliographic Details
Main Authors:	Abu Bakar, Elistina, Rosslee, Nashaqilla Norlee, Saidin, Aznan Zuhid
Format:	Conference or Workshop Item
Language:	English
Published:	IEEE 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/39833/ http://psasir.upm.edu.my/id/eprint/39833/1/Consumers%27%20perceptions%20towards%20mobile%20halal%20application%20system.pdf

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