Purchase intention for organic meat among consumers in Klang Valley, Malaysia

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Purchase intention for organic meat among consumers in Klang Valley, Malaysia

The purpose of the study was to investigate the factors that influence the consumers‘ purchase intention towards organic meat in Klang Valley based on the Theory of Planned Behaviour (TPB) and organic meat choice motives model. The data were collected by using convenience sampling in selected organi...

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Bibliographic Details
Main Author:	Wong, Soo Soon
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior - Malaysia Organic meat
Online Access:	http://psasir.upm.edu.my/id/eprint/39598/ http://psasir.upm.edu.my/id/eprint/39598/1/FEM%202014%208RR.pdf

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