Managing corporate reputation, stakeholder relations, and corporate social responsibility: a Southeast Asian perspective

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Managing corporate reputation, stakeholder relations, and corporate social responsibility: a Southeast Asian perspective

The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputation, stakeholder relations, and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. This study employed in-dep...

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Bibliographic Details
Main Authors:	Abdullah, Zulhamri, Abdul Aziz, Yuhanis
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/39486/ http://psasir.upm.edu.my/id/eprint/39486/1/39486.pdf

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