Abu Kasim, N. A., & Minai, B. (2009). Linking CRM strategy, customer performance measures and performance in the hotel industry. Faculty of Economics and Management, Universiti Putra Malaysia.
Chicago Style (17th ed.) CitationAbu Kasim, Nor Aziah, and Badriyah Minai. Linking CRM Strategy, Customer Performance Measures and Performance in the Hotel Industry. Faculty of Economics and Management, Universiti Putra Malaysia, 2009.
MLA (9th ed.) CitationAbu Kasim, Nor Aziah, and Badriyah Minai. Linking CRM Strategy, Customer Performance Measures and Performance in the Hotel Industry. Faculty of Economics and Management, Universiti Putra Malaysia, 2009.
Warning: These citations may not always be 100% accurate.