Factors and affect mobile telephone users to use mobile payment solution

Providing a convenient payment solution to mp3 users is one of the alternatives that can promote legal mp3 downloading. However, before the success of the payment solution can be determined, it is essential to understand whether it would be well-accepted by the users. This paper examines factors tha...

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Main Authors: Yan, Aw Wai, Md Nor, Khalil, Abu-Shanab, Emad A., Sutanonpaiboon, Janejira
Format: Article
Language:English
Published: Faculty of Economics and Management, Universiti Putra Malaysia 2009
Online Access:http://psasir.upm.edu.my/id/eprint/39445/
http://psasir.upm.edu.my/id/eprint/39445/1/39445.pdf
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author Yan, Aw Wai
Md Nor, Khalil
Abu-Shanab, Emad A.
Sutanonpaiboon, Janejira
author_facet Yan, Aw Wai
Md Nor, Khalil
Abu-Shanab, Emad A.
Sutanonpaiboon, Janejira
author_sort Yan, Aw Wai
building UPM Institutional Repository
collection Online Access
description Providing a convenient payment solution to mp3 users is one of the alternatives that can promote legal mp3 downloading. However, before the success of the payment solution can be determined, it is essential to understand whether it would be well-accepted by the users. This paper examines factors that influence the intention to use a mobile payment solution for mp3 downloading among university' students. Drawing from the Technology Acceptance Model, Theory of Planned Behaviour and previous literatures, five factors were hypothesized to influence the intention to use the payment solution, namely perceived usefulness, perceived ease of use, trust, perceived price level, and peer influence. Final year business students at a public university in the southern part of Malaysia were chosen as respondents for this study. Multiple regressions were employed to analyze the data. Two factors were found to have significant effect on the intention to use the payment solution, which were trust and peer influence. Practical implications were proposed and discussed.
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spelling upm-394452015-08-03T04:24:03Z http://psasir.upm.edu.my/id/eprint/39445/ Factors and affect mobile telephone users to use mobile payment solution Yan, Aw Wai Md Nor, Khalil Abu-Shanab, Emad A. Sutanonpaiboon, Janejira Providing a convenient payment solution to mp3 users is one of the alternatives that can promote legal mp3 downloading. However, before the success of the payment solution can be determined, it is essential to understand whether it would be well-accepted by the users. This paper examines factors that influence the intention to use a mobile payment solution for mp3 downloading among university' students. Drawing from the Technology Acceptance Model, Theory of Planned Behaviour and previous literatures, five factors were hypothesized to influence the intention to use the payment solution, namely perceived usefulness, perceived ease of use, trust, perceived price level, and peer influence. Final year business students at a public university in the southern part of Malaysia were chosen as respondents for this study. Multiple regressions were employed to analyze the data. Two factors were found to have significant effect on the intention to use the payment solution, which were trust and peer influence. Practical implications were proposed and discussed. Faculty of Economics and Management, Universiti Putra Malaysia 2009 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/39445/1/39445.pdf Yan, Aw Wai and Md Nor, Khalil and Abu-Shanab, Emad A. and Sutanonpaiboon, Janejira (2009) Factors and affect mobile telephone users to use mobile payment solution. International Journal of Economics and Management, 3 (1). pp. 37-49. ISSN 1823-836X http://econ.upm.edu.my/ijem/vol3_no1.htm
spellingShingle Yan, Aw Wai
Md Nor, Khalil
Abu-Shanab, Emad A.
Sutanonpaiboon, Janejira
Factors and affect mobile telephone users to use mobile payment solution
title Factors and affect mobile telephone users to use mobile payment solution
title_full Factors and affect mobile telephone users to use mobile payment solution
title_fullStr Factors and affect mobile telephone users to use mobile payment solution
title_full_unstemmed Factors and affect mobile telephone users to use mobile payment solution
title_short Factors and affect mobile telephone users to use mobile payment solution
title_sort factors and affect mobile telephone users to use mobile payment solution
url http://psasir.upm.edu.my/id/eprint/39445/
http://psasir.upm.edu.my/id/eprint/39445/
http://psasir.upm.edu.my/id/eprint/39445/1/39445.pdf