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Influence of brand loyalty on consumer sportswear

The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, pro...

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Bibliographic Details
Main Authors:	Wong, Foong Yee, Sidek, Yahyah
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2008
Online Access:	http://psasir.upm.edu.my/id/eprint/39430/ http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf

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